Liquor brands used to get themselves noticed in stores with cardboard displays that were animated by small battery-powered motors. Nowadays, the marketing idea remains the same — make those beverages look as appealing as possible at the point of purchase — but the technology involved has advanced by light years. Animated LED displays now lure shoppers to spirits brands in retail settings. And an Ann Arbor-based company, Estrakon Inc., has helped transform this next generation of shopper-marketing technology.
Ann Arbor firm taps growing market with LED display ads
Reviewed by blognews