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Investors target $100 billion lighting industry

Dave Leonard, founder and CEO of Redwood Systems, grew discouraged trying to raise money in early 2008. He wanted to create the first digital lighting network -- combining information technology with advanced lighting to drastically cut electricity costs -- and he needed venture capital to do it. "VCs' eyes would glaze over," said Leonard, a former Cisco Systems (CSCO) executive. "It took a lot of hard work to convince people that this would save more energy than they'd ever generate from solar. Lighting is the last analog dinosaur."

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