Ed Crawford wants to unscrew 130 years’ worth of the light bulb’s history. But how many MBAs, engineers and lobbyists will it take to help him do that? As retailers and governments begin phasing out incandescent light bulbs, lighting companies are scrambling to introduce products and change public mind-sets about how much a light bulb should cost. Crawford has a big challenge ahead of him: He’s chief executive of the North American lighting division of the world’s largest lighting company, Philips Electronics.
Companies strive to build a better (more expensive) light bulb
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