Decreasing average selling prices (ASPs) is forecast to cause challenging growth patterns in consumption value in some application segments (categories). Because of this, some application categories are forecast for declining consumption values in the 2nd half of the forecast period (2016-2021); however, the volumes (quantity/number of units) in all categories are forecast for positive growth throughout the forecast period.
Use of HB-LEDs in Mobile/Portable Devices is forecast to remain a strong segment; however, OLEDs continue to take market share. The sector is relatively mature and it already has a substantial consumption value in 2012.
In terms of consumption value (quantity x prices = value), the use of HB-LEDs in the Automotive/Vehicle category is forecast to multiply by a factor of more than 2-times (2x) from 2011 to 2016.
The use of HB-LEDs in stationary (non-vehicle) Signals is forecast to increase at an average growth rate of (only) 5.5 percent from 2011 to 2016; consumption value of HB-LEDs in stationary signals is forecast to decline sharply due to offsetting price declines, as well as market saturation; however, in terms of volume (quantity/units), the segment is forecast for a slight increase during 2016-2021. Note: Signals used in vehicles are quantified in the vehicle application.