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Startup Soraa lights up with 'LED 2.0'

The Fremont, Calif.-based company will come out of stealth mode and launch its first product, a spotlight which uses efficient LEDs (light emitting diodes). The MR 16 bulb replaces a 50-watt halogen and uses 12.5 watts and it offers a better beam and light quality, said Soraa CEO Eric Kim. The bulb from Soraa, which has raised more than $100 million in venture capital, is the first in a planned line of LEDs for general lighting and lasers for projector displays.

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