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Panasonic sends 100,000 LEDs down Tokyo river

Panasonic decided to kick off the first-ever Tokyo Hotaru (fireflies) festival by sending 100,000 EVERLED light bulbs down the river, both to mimic fireflies as well as to pay homage to a Japanese tradition of floating candles on the water. Before you cringe too much at the thought of the environmental impact, rest assured that Panasonic minimized the footprint of its aquatic LED parade.

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