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Use of customizable LED lights to increase in car interiors

Automakers who are dabbling in ambient lighting are preparing to dive into greater use of LED technology as a way to both create a distinctive brand identity inside the vehicle and to meet customer demand, according to automotive suppliers at the WardsAuto Interiors Conference in Dearborn.
Inside the car, automakers are using LED, or light-emitting diodes, to enhance their brand image, while buyers look for improved ambient, or “mood,” lighting. “It’s in its infancy,” said Rick Comiskey, senior account manager for OPTIS North America. “In the future, it will become much more brand-focused.”

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