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Bud sign getting wiser: LEDs reliable, brighter, more efficient y

The letters are changing, but the message remains the same. The iconic neon Budweiser sign atop the eight-story Bevo building at the Anheuser-Busch Brewery in St. Louis is starting to be dismantled so an updated LED version can be installed. During the next several weeks a large crane will swap the new for old letters on the roof. "We've got the (new) letters loaded off the truck and in the next couple of days we'll start taking down the old Budweiser letters," said brewery senior general manager Jeff Pitts.

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