Optronics Uses GloLight Technology to Create New High-Style LED Lighting Category for Light- and Medium-Duty Trailers

Optronics International, the nation’s leading manufacturer and supplier of light- and medium-duty trailer lighting, announced that it will soon begin shipping 14 new GloLight-equipped LED lamps. A GloLight solution is now available for all light- and medium-duty trailer applications, and the eye-catching lamps will begin enhancing newly manufactured vehicles and retail shelves within approximately 30 days.
The uniquely different LED lamps establish a new high-style lighting category in the light- and medium-duty trailer marketplace. Until now, OEMs, retailers and trailer owners alike had just two lamp categories to choose from: incandescent and LED. Drab, traditional incandescent lamps are quickly giving way to new, longer-lasting LED lamps, but the visual presentation of trailer lighting has remained essentially limited to these two styles for years.
Trailer owners often like to personalize their vehicles, and Optronics’ patent-pending GloLight optical diffusion technology has created a new genre of lamp that stands out from anything else on the road. The FMVSS 108 compliant lamps combine light diffusing material that gives them a distinctive, smooth, brightly glowing appearance on one portion of the lens, contrasting with dual-function LEDs with traditional bright spots of illumination on another.
“The uniqueness of the new GloLight lamps puts them in a class of their own, and one that will drive foot traffic, retail sales and higher margins,” Brett Johnson, president and CEO of Optronics International, said. “This product will have a positive merchandising impact on a broad array of retail trailer lighting planogram strategies.”
Optronics is supporting its retail channel partners by enabling the lamps to sell themselves, with stand-alone, interactive “try me” packaging that allows consumers to experience the unprecedented visual appeal created by the GloLight lamps. The push-button-activated packages are available for the TLL112RK flush-mount, six-inch oval LED lamps and the TLL190RK waterproof, universal LED combination tail lamps. The lighting sets include two lamps and applicable mounting hardware.