An Audacious New Player About To Enter The Consumer Light Bulb Market

I recently heard about a new light bulb company called Finally, that plans to offer a warm white, highly efficient bulb replacement to the incandescent (The New York Times carried a piece about the company earlier this month). I was curious to find out more about the technology and about the bold company with the audacity to enter a market crowded with established players such as Philips  and Sylvania, as well as companies like Toshiba , Walmart, and pure-play LED manufacturer Cree (the author is a shareholder in Cree).  After all, with the federal lighting standards spelling the demise of the old and wasteful incandescent, it is a crowded space, with all make and manner of replacements out there in the form of compact fluorescents (CFLs) and light emitting diodes (LEDs).