What makes a piece of jewelry stand out from others doesn't just have to do with the four-C's (cut, color, clarity and carat). Sometimes it has everything to do with the way it looks on display. For jewelers, display cases help protect and highlight products. But for many, the cases also hinder consumers from seeing merchandise details that can lead to sales. As grocers and discount retailers have already discovered, LED (light-emitting diode) lighting technology helps showcase product details, attract consumer attention and reduce energy expenses. Now the LED lighting trend is making its way to the jewelry industry, where one leading jeweler is turning heads--literally--with its recent upgrade to GE's LED lighting for display cases. As one of the largest independent jewelers in the U.S., The Diamond Cellar in Dublin, Ohio, is known for its expertise in service, selection and, now, its innovative approach to showcasing products throughout its multilevel flagship store. By replacing existing display case bulbs with GE's Immersion(R) LED Display Case Lighting, the retailer is able to add sparkle to all facets of merchandise on display, while guiding a consumer's eye throughout the cases to see the wide selection of jewelry in an effort to increase sales.
GE's LED system uses multiple point sources of light to increase visual reflectivity and shine while reducing operating costs. Its reflector design focuses peak light to the center of the case and radiates light out across the case to eliminate shadows and lighting hot spots often found with fluorescent and halogen lighting. It creates a brighter, more uniform look throughout.
Immersion LED Display Case Lighting uses advanced thermal management for cooler operation and it consumes as little as 7.8 watts per foot while producing higher lux levels per watt of energy used when compared with fluorescent. While halogen systems produce higher lux levels, the Immersion LED Display Case Lighting offers better optical control and nearly 80 percent energy savings, along with a long 50,000-hour rated life to reduce maintenance hassle and costs. The new LED lighting's environmentally responsible design is not only energy efficient, but also RoHS compliant and doesn't contain lead, mercury or glass.
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