Fabrizio Ferri: LED Lights for Digital Capture

Photographer and studio owner Fabrizio Ferri first became interested in experimenting with LED (light-emitting diode) lights as a way to address the needs of photographers working on motion projects. “Moving photographs,” as Ferri calls them, which are essentially stills that come to life and have no narrative, have become increasingly popular for online and tablet usage, especially with fashion clients. However clients rarely have the time or the budget to retouch the motion projects frame-by-frame. “When you are doing video particularly, you need to have control [of the light] so you don’t have anything to fix after,” Ferri says. “That’s a big thing.”