LEDwiser Wants to Change Your Light Bulb (to LEDs)

Can a small, self-funded LED lighting startup out-innovate the massive lighting incumbents and VC-funded lighting firms? LEDwiser is a ten-person startup in San Jose, California that believes it builds a better LED light bulb. We just spoke with the CEO and management of the firm. The firm's technologists asked themselves how they might change the design concept of the LED light bulb and started by looking at the Bill of Materials (BOM) and breaking down the cost structure. Here's LEDwiser's take on the breakdown of its LED bulb: