OSRAM SYLVANIA Helps Retailers Develop Custom Designed LED Solutions

Lighting can play a crucial role in winning over savvy consumers beyond just illuminating product for sale. It can create an inviting environment to draw people into and throughout the store, showcase the vibrant colors in a blouse to create purchasing desire, focus attention on an important profit-driving item for sale and serve as a creative wayfinding technique that enhances the shopper's experience. Recognizing the impact lighting can have on forward thinking retailers, North American lighting leader OSRAM SYLVANIA unveiled today the U DESIGN Lighting Experience Center at its Winchester, Kentucky manufacturing plant, where retail lighting designers can customize an LED lighting solution that meets their unique design requirements and helps increase sales and profits.
At the U DESIGN Center, retailers can vary beam spread, color temperature, color rendering, optics and drivers and review the ROI for their specific application, comparing LED versus traditional lighting technologies. Depending on their specific requirements, building blocks of components are selected to create a unique lamp for their ambient or accent lighting needs. After selection of components, OSRAM SYLVANIA will build the specified product at the Winchester plant and ship directly to the retailer for evaluation in their installation. Retail lighting designers can also see how the LED solutions are assembled and quality tested to ensure reliable performance at the Winchester plant, which has been in operation since 1953 and has a current staff with over 363 years of combined engineering experience.