Could BeeWi Smart Color LEDs be the Hue competitor we've been waiting for?

Lighting that changes color on demand is nothing new, and if you've read our review of the Philips Hue Starter Kit, then you know that we're at least somewhat charmed by the idea. Unfortunately, the costs of these kinds bulbs have put them largely out of reach for a wide number of consumers. The Philips Hue kit will set you back $199, while slow-to-emerge competitors like iLumi and LIFX each cost over $80 per bulb -- if you can even get your hands on one. That's why BeeWi's new Smart Color Light -- which the company plans to sell for less than $40 per bulb -- has us intrigued. Announced amid a wide slate of other Bluetooth-enabled smart home