How GE created smart lights by integrating beacons into LEDs

Imagine you're at the grocery. You're in the toothbrush aisle, looking for a new toothpaste to brighten those pearly whites. About halfway down the aisle, as you're still deciding between brands, you receive a push notification on your phone -- a coupon for Colgate, which just so happens to be right in front of you. Little did you know, the General Electric LED lights above your head are programmed with tiny beacons, made by ByteLight, which are low-energy bluetooth locators that detect where exactly you were in the aisle and are programmed to send you a message when you were close enough to a certain product. And unlike other versions of beacons, these are compatible with almost any smart device.