New light bulbs offer alternative to LEDs and CFLs

For consumers who are still bemoaning the phaseout of incandescent light bulbs, hate the harsh CFLs and can't figure out LEDs, another option may be on the horizon -- a new kind of bulb is slated to hit store shelves this fall. Like LEDs and CFLs, the new bulbs, developed by a startup company called Finally Light Bulb, are much more efficient than the old power-sucking incandescent ones and are reputed to last far longer. But unlike much of the competition, they look almost identical to the old bulbs and promise to emit light of the same color.