LEDs in Lumenus apparel aren’t just flashy, they could help save lives

According to the latest available stats from the National Highway Traffic Safety Administration (NHTSA), bicyclists and other pedal-powered vehicles accounted for two percent of traffic crashes in 2013. The number of deaths jumped 19 percent between 2010 and 2013, and 68 percent of those deaths occurred in urban areas. Causes vary, but one reason is that cyclists aren’t as visible, particularly at night. The Centers for Disease Control and Prevention recommends wearing reflective clothing and active lighting, but a line of apparel from a new startup, Lumenus, not only incorporates both recommended safety features, it’s also smarter in letting you customize the behavior of those lights for other functions.