Uber’s Bright Idea: Windshield LEDs So You Can Spot The Right Car

While most of the time Uber drivers and riders have little difficulty finding one another, there are occasions – on crowded or dark streets, for example – where locating each other can prove a little more challenging. That’s why Uber’s just rolled out a new pilot scheme called Spot, which, as its name sort of suggests, helps drivers and riders link up more quickly, making for smoother pickups.