Meet the $100 lightbulb that could reshape modern offices

LED efficiency and a few key smart controls might have been the biggest innovations in consumer lighting in recent years, but innovations in the commercial space can take things a whole lot further. Offering high-efficiency RGB customization and constant self-checks to maintain a cohesive lighting scheme, Ketra’s bulbs have begun to reshape modern offices. They aren’t cheap though, with each individual bulb costing as much as $100. Ketra isn’t a company that is going to sell much to the general public at that sort of price, but it isn’t trying to. It’s instead focused on large-scale business installations. Its most recent project was advertising agency, R/GA, which spent over a million dollars on the lighting in its new offices.