Lighting Showroom Association and LEVAR launch Augmented Reality platform for enhanced lighting experiences

LEVAR, a provider of Augmented Reality (AR) and 3D "View in your space" technologies, and the Lighting Showroom Association (LSA), announce the launch of their partnership platform to bring AR and 3D technologies to the residential lighting and fan industry.

Through the LSA Augmented Reality program, LEVAR provides LSA member showrooms and manufacturers with the ability to quickly and easily add immersive AR and 3D technology to their eCommerce and in-store shopping experiences.

'Lighting is a unique and personal experience for shoppers—from where and at what height it will be placed to how the details will accent a room. It is also challenging to envision a fixture without seeing it in the correct space,' said Lisa Bartlett, Director of the Lighting Showroom Association. 'LEVAR has solved for that with genuinely life-like 3D and AR lighting models that our manufacturers and showrooms can use to help drive higher conversion rates, reduce costly returns and provide a better customer experience.'

The LSA Augmented Reality program provides independent showrooms and manufacturers with the valuable technology they need to compete with the big box stores and continue to be the best place for contractors, architects, and consumers to learn and shop for lighting and fans.