LG Electronics (LG) is set to unveil ThinQ UP 2.0, a smart home innovation

At IFA 2023, LG Electronics (LG) is set to unveil ThinQ UP 2.0, a smart home innovation that transforms home appliances into ultra-convenient and ultra-connected lifestyle solutions. ThinQ UP 2.0 highlights the expansion of LG's successful home appliance business into non-hardware areas, including subscription services, and confirms the company's leadership in promoting the 'servitization' of home appliances.

LG ThinQ UP 2.0 sets a new benchmark for personalization, tailoring product performance and service options to users' preferences throughout the entire customer journey. Unlike traditional products with fixed features and specifications, appliances compatible with ThinQ UP continuously update their essential functions and offer features suited to each individual user. A significant advancement over existing ThinQ UP appliances, ThinQ UP 2.0 products works intelligently to reduce the time and hassle of household chores, adding new services with flexible subscription options while also recommending additional services to make daily life smoother.

The home appliance personalization process begins even before the customer receives their products. For example, customers who purchase a ThinQ UP 2.0 washing machine will be asked to participate in a three-step 'Life Pattern Analysis' survey, conducted through the LG ThinQ app. LG analyzes the survey results and applies optimized washing cycles matched to the customer's preferences, ensuring a tailor-made user experience right from the start. What's more, customers have the flexibility to adjust the order of cycles installed on their machines and can save their personal settings on the app.

Similarly customizable, LG's latest InstaView bottom freezer provides multiple options for maintaining the freshness of stored ingredients. Through the ThinQ app, users can apply precise temperature settings based on the types of food they have inside the fridge, and change the color of the LED lighting integrated into the InstaView door's glass panel. On top of that, they can leave messages and reminders for family members or housemates on the bottom freezer's LCD display.

Coming first to ThinQ UP 2.0 washers and dryers is an LG-developed on-device chip – called the DQ-C chip – and a brand-new operating system. The DQ-C chip has ample memory to support the addition of different types of content, enabling users to enjoy an array of tailored features and functions that can be easily managed via the appliances' touch displays, or the ThinQ app.