Samsung Display Announces Strategic Partnership with Dolby Laboratories

Samsung Display announced a strategic partnership with Dolby Laboratories. The partners will offer Samsung Display’s OLED displays pre-tuned to deliver Dolby Vision to automotive manufacturers, providing best-in-class imaging experiences through a new streamlined evaluation and implementation process.

Samsung Display’s OLED (organic light-emitting diode) technology is known for exceptional picture quality, including its industry-leading high contrast ratio and wide color gamut.

Dolby Vision is an HDR (high dynamic range) imaging technology that brings entertainment to life with more colors, true blacks, brighter brights and incredible detail. Together, vehicles featuring a Samsung Display’s OLED technology and Dolby Vision will enable a superior and richer in-car experience that’s comparable to enjoying your favorite entertainment from the comfort of your home.

At CES 2025 in January, Samsung Display plans to set up an exhibition space where attendees can experience this new vehicle experience first-hand.