Philips Hue Unlocks a New Level of Smart Lighting

The World of Hue is more flexible and accessible than ever before - thanks to the new Philips Hue Essentials and a completely revamped strip light range. Users now have the choice of seven new LED strips, several bright enough to light up an entire room on their own. In addition, the popular Festavia line expands with two new outdoor products: Festavia permanent string lights and Festavia globe string lights provide exceptional lighting all year round.

The new Philips Hue Essential range makes the world of Philips Hue accessible like never before. The lineup includes A19 and BR30 bulbs, GU10 spotlights, starter kits and two versatile strip lights that combine the trusted Philips Hue quality with a clearly focused range of features. Perfect for newcomers seeking to explore the possibilities of smart lighting. Essential products run on the same software and connectivity as the main Philips Hue line — ensuring reliability and compatibility across the ecosystem — but with simplified lighting performance, making it a more affordable way to start your Philips Hue journey.

Set-up and control are incredibly easy. The Philips Hue Essential range is plug-and-play, meaning users only need to fit the bulbs into existing sockets to get started. Using the Hue app or one of the leading voice assistants, they can switch between different white and color tones or automate their lights to create the perfect ambiance at home. If required, they can also dim the lights to two percent of their total brightness.

The entire Hue Essential range is compatible with all other products of the Philips Hue ecosystem. This makes it easy for newcomers to expand their setup from one room to the entire home.

The iconic Philips Hue A19 bulb is now smarter than ever, capable of replicating the entire spectrum of daylight. Its efficiency has improved by up to 40 percent compared to its predecessor, while dimming can go as low as 0.2 percent of total brightness for ultimate flexibility.

On top of this, the new generation of Hue bulbs — including the Essential range — now support native Matter over Thread, alongside their existing Zigbee and Bluetooth capabilities. This gives users more ways than ever to integrate Hue into their smart home setup with the platform of their choice.

Philips Hue is giving its strip light range a complete revamp. Users can illuminate and decorate walls and corners of their home just the way they want by choosing from seven new LED strips. Whether they are looking for a decorative solution for the garden, a functional option for the kitchen or more playful elements for their personal gaming area, the new range of strip lights offers the right model for every need.

Until now, Philips Hue strip lights were mainly used for decorative purposes. With the new portfolio, that changes: the latest models are significantly brighter — some more than 2x brighter than previous generations — making them powerful enough to illuminate entire rooms. Leading the new lineup is the Philips Hue OmniGlow strip light, which uses advanced chip-scale-package (CSP) technology to deliver spotless, uniform light and smooth color gradients. With up to 4500 lumens of brightness, OmniGlow is just as effective for functional tasks like lighting staircases or kitchen counters as it is for creating vibrant, decorative atmospheres.