Visual Comfort & Co. Opens New Showroom in Boulder, Colorado

Visual Comfort & Co. announces the opening of its new Boulder showroom, a 4,300-square-foot destination showcasing the company's portfolio of designer lighting partnerships.

The showroom includes an immersive demonstration area where decorative lighting, architectural lighting, lighting controls and shading can be experienced in a home setting. The space demonstrates the experience of "visual comfort" by highlighting how thoughtfully designed lighting not only transforms the look of fabrics, finishes, and artwork, but shapes mood and overall well-being. Motorized shades, including the company's new custom Roman Shade program, are incorporated to show how lighting and shading work together to balance natural daylight and interior illumination.

"Few places blur indoors and out like Boulder. It's a community that values quality and authentic materials, which aligns with our design ethos," says Gale Singer, founder of Visual Comfort & Co.'s direct division. "This showroom offers more than a display—it's an opportunity to experience how our lighting and natural materials perform together in real environments."