Organic LED lighting: only a niche market by 2020?

The future market for lamps based on organic LEDs is set to be a very small one, according to a new market analyst report. Lux Research says that although the aesthetically pleasing technology will improve over the next decade, and become much cheaper than today, it will still be far too expensive for mainstream use.
As a result, says Lux, OLED lighting will command just a $58 million market by 2020, with the technology only making a significant penetration into high-end applications such as designer lighting, casinos and upmarket bars and restaurants. If correct, it will mean that the wider market for OLEDs will be almost totally dominated by display applications such as phone handsets and televisions.