Anomax Invents a Super Energy Efficient 100-watt LED Light Bulb That Uses Only 12 Watts of Power

Anomax says it invented a 100-watt LED bulb that uses only 12W of energy. Compared to today's most energy efficient 100-watt bulb (CFL Compact Florescent Light at 23 watts) Anomax's bulb is 48% more efficient.
Anomax's  energy efficient lights pair their patent pending IPCHS substrate technology (a low cost metal-core board with circuits directly plated on alumina) with off-the-shelf LED diodes. Anomax names this break-through technology LMR for Light Made Right.
H.A. Chan, Director of Anomax, states, "Today's LED bulbs' bottleneck is their extremely low heat transfer (3W/mK) board that overheats the LED diodes and greatly lowers the light output. That's why brighter than 60-watt LED bulbs exist only in R&D labs and are very expensive to produce. The very high thermal transfer (30 W/mK) of IPCHS enables efficient power-to-light conversion, improving energy use by almost 50%."
In comparison, 90W of a 100-watt incandescent bulb is wasted producing heat. A 100-watt CFL uses 23W but contains harmful mercury in fragile glass-tubes that breaks and inevitably introduces mercury into our food chain. A 100-watt LMR bulb uses only 12W, HALF that of a CFL and as an LED based light, LMR is totally Green. At other light-output levels, LMR bulbs consistently use only half the energy of CFLs.