Supermarket LEDs will light the way to the cheese

Philips has announced its newest "intelligent" lighting solution to help you navigate around public spaces. The company's last project was all about creating light-emitting carpets to help navigate around airports and cinemas, but this time it's focusing on supermarkets with the LEDs back on the regular old ceiling. Using in-store LED lighting, the system sends information such as special offers to customers' smartphones depending on their location in the store. Customers will have to download a dedicated app in order to take advantage of the system, but they will then be able to use the dense network of LEDs as a positioning grid, receiving information related to their particular position as they wander around picking up groceries.