Philips' Hue Beyond looks like a lamp, only smarter

Philips Hue Beyond is the company's attempt at taking its connected lighting platform to the mainstream. That's why the new range of light fixtures -- lamps, pendant and ceiling lights -- pair a color-changing module with a "tunable" white light for actually being able to see. We managed to sneak around to the back of Philips' booth at IFA and into a demonstration area where we got to see the gear in use for the first time. It was here that we learned that the company will break out a standalone Hue Beyond app, specifically designed to cater to the more complex dual-bulbed platform.