When Jason Chroman relocated from San Francisco to the suburbs, he and his family moved into a bigger, newer house. It was all very exciting until their first electric bill arrived. “The house was maybe 30 percent bigger, but the electric bill was something like 200 percent more,” Chroman said. So he started looking around to figure out what could be using so much power. He found the answer when he looked up: “Because it was a new house, it had a lot of recessed lighting, all of which was incandescent.”
Chroman is the vice president of finance at a Silicon Valley start-up called
Tubular Labs, so he put his money skills to work at home. The question: Since LED lightbulbs cost more but use less energy, how soon would they pay for themselves? He was surprised to find that because of California’s high energy prices, he could recoup his costs in less than two months.
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