University grads building 'plug and play horticulture' lighting system

A new startup GrowFlux offers plug and play horticulture using cloud-connected controls for grow lights which are designed to replicate natural lights.

The device is engineered to work with grow lights manufactured by all major lighting companies. It is a waterproof switch with connectors to lights and circuitry to control the lights and communicate with the cloud.

GrowFlux started out manufacturing its own tunable LED horticultural lights, but the process was capital intensive.

The startup was also stacked against long-standing lighting companies which quickly pivoted to horticultural lighting once cannabis legalization picked up steam.