Sweden’s leading supermarket Maxi ICA sets a new benchmark for shopping experiences with giant Philips LED display and digital signage installs

PPDS, the exclusive global provider of Philips professional displays, has teamed up with Sweden’s biggest and most popular supermarket chain, Maxi ICA, to bring a highly engaging and more inspired shopping experience to customers in its flagship store, with the installation of 27 digital signage displays, and a spectacular 16 metre wide (52ft) direct view LED videowall – the largest of its kind in Scandinavia*.

Located in Örebro – a city sandwiched between Stockholm and Gotenburg – the colossal Maxi ICA Stormarknad Universitetet store is one of the city’s most popular, go-to retail destinations, offering an extensive range of more than 38,000 stock items, including household utensils, gardening equipment, clothes, books, toys, media/entertainment, health and beauty, plus pharmaceuticals, under a single roof. A video of the installation is available here.

Opened in 2015 and part of the ICA Group – 1,300 stores, 8,000 staff and a market share of 36 percent – the owners wanted to create a more modern, engaging and inspiring in-store environment for their customers, while binging new benefits to the store’s day-to-day operations, and to drive new and existing revenue opportunities. Part of a major digital upgrade initiative, key to its plans was the replacement of its traditional static and quickly outdated paper-based messaging (branding, marketing, and promotions) with a digital alternative, for maximum visibility and consistency, and less waste.

Working closely with PPDS and LTG Display – Sweden's leading supplier of signage software, digital signage and store communications for more than 3,000 retailers – a strategic plan was developed to evolve the store from traditional media to the digital world.

Completed in just a few days, nearly all printed signage was replaced with Philips D-Line digital displays (75”-86”), allowing the store to bring its branding and messaging content to life in a way never seen before in store, with creativity, only restricted by their imaginations, delivered in up to 4K picture quality. Linked seamlessly to LTG Display’s sophisticated POS system, the store is now able to update content instantly and entirely remotely, on an individual screen or collectively.

In addition, the installation of Philips digital signage removes concerns around outdated promotions being displayed, ensures staff are able to focus on their job rather than on changing posters on a daily basis, and eliminates unnecessary paper waste.