Absen’s Glasses-Free 3D Display Brings New Vitality to Kuala Lumpur

A spectacular visual phenomenon has arrived at the bustling McDonald’s intersection in Kuala Lumpur’s Golden Triangle, as Absen officially lights up its A25 Series outdoor LED display. At the heart of the installation is an enormous glasses-free 3D panda, seemingly breaking out of the screen to interact with the city—a charming and innovative addition to the urban landscape. This project marks the launch of Absen’s “Global 20 Landmark Initiative”, signaling a new milestone in the company’s 20-year journey of global expansion. By seamlessly blending China’s advanced energy-efficient LED technology with cutting-edge creative content, Absen redefines this high-traffic intersection as a world-class digital landmark and a must-visit destination for both locals and international tourists.

As the digital transformation of out-of-home advertising accelerates, the true value of an LED display no longer lies solely in its visibility—it depends on its ability to evoke emotional resonance and spark social engagement within public spaces. At one of Kuala Lumper’s busiest crossroads—the McDonald’s Junction in the iconic Golden Triangle, just steps from the Petronas Twin Towers—more than 500,000 pedestrians and vehicles pass by each day. This location is the undisputed commercial epicenter of the city and strategic battleground for global brands. Yet in a landscape saturated with screens, how does a display stand out? The answer lies in breakthrough creative content that not only captures attention but forges a meaningful connection with audiences.

To bring the 3D display to life, the project team collaborated with a renowned visual design studio from Spain to craft an exclusive glasses-free 3D animation. A giant panda emerges playfully from behind the screen as the curtain dramatically drops, revealing its full form. As it clumsily fumbles with bamboo and takes an unexpected tumble, the audience is caught by surprise. The narrative continues with moments of floating, weightlessness, and a sudden pull into a mysterious vortex—each twist adding a layer of visual intrigue. Finally, a glowing “I Love Kuala Lumper” sign descends from above as the panda lands awkwardly on the ground, winning over the crowed with its irresistible charm.

According to industry data, the global outdoor advertising market is growing at an annual rate of 6.8%. However, advertisers still face key challenges such as high energy costs, frequent maintenance, and poor adaptability to harsh environments—especially in tropical regions where extreme heat, humidity, and heavy rainfall are common. These issues severely impact product stability and operational efficiency.