Reimagining Arena Entertainment at Spain’s Roig Arena

In a bold demonstration of its leadership in visual technology, LG has equipped Valencia’s brand-new Roig Arena with Europe’s highest-resolution video scoreboard, transforming the venue into a cutting-edge digital spectacle. The project, which covers more than 1,700 square meters of LED displays, reaffirms LG’s role as a pioneer in large-format digital signage.

Set to open in September 2025, Roig Arena is poised to become Valencia’s new landmark for culture, sports and entertainment. Promising to deliver the extraordinary year-round, the arena will host concerts, shows and basketball games for up to 20,000 guests. The arena will also serve as the new official home of the Valencia Basket Club, one of Spain’s most prominent basketball teams – making it a dynamic hub of energy and excitement 365 days a year. Beyond entertainment, Roig Arena is part of a broader urban development plan, featuring retail, hospitality and leisure zones that will drive economic activity and job creation.

This project includes plans to install a signage unit with over 500 monitors, which connect to the LED Ribbon to create a 360-degree band around the stadium. Outside, the venue’s northwest façade is now home to the iconic outdoor “El Ojo” (The Eye) screen – an architectural and technological landmark built with ultra-durable outdoor LED tech designed to withstand even the harshest weather conditions.

At the heart of the arena, a jaw-dropping central scoreboard – made up of four flat LED screens with faceted edges – delivers an uninterrupted ultra-high-resolution viewing experience, adjustable in height for different event types. Flanking the sides are two additional 18-square-meter displays optimized for match statistics and in-game content.

Wrapping the venue is LG’s 210-square-meter LED Ribbon, designed to display real-time event visuals, sponsor content and dynamic animations during both sports and live shows. It will officially debut in September during the arena’s grand opening performance “Bravo, Nino,” a musical tribute to legendary Spanish singer Nino Bravo, featuring artists like David Bisbal, Malú and Pablo López.

Also featured is Europe’s largest indoor video wall, measuring 500-square-meter, constructed from high-performance LG display panels. The result is a fully immersive environment that elevates every fan’s in-venue experience.