VueReal Introduces EcoVue for MicroLED Watches to Cut Cost and Power

VueReal announced the next generation of EcoVue Technology—a MicroLED display platform engineered to overcome the long-standing challenges of cost, power consumption, and manufacturability that have limited MicroLED adoption in smartwatches and other wearable devices.

EcoVue is a portfolio of technologies developed by VueReal to address the cost, performance, scalability, and power-consumption barriers that have historically constrained MicroLED in wearables. Originally designed and patented by VueReal, EcoVue has since been comprehensively advanced to meet today’s stringent requirements for yield, cost efficiency, brightness, and system-level power performance in MicroLED-based smartwatch displays. With these advancements, EcoVue transitions MicroLED watches from a technically impressive but economically constrained concept into a commercially viable platform aligned with real-world wearable product cycles.

As smartwatch manufacturers pursue brighter, always-on displays while managing strict battery-life and bill-of-material constraints, EcoVue directly addresses the most persistent adoption barriers: power efficiency and scalable cost. By combining VueReal’s proprietary MicroLED integration expertise with energy-aware display architectures, EcoVue enables ultra-bright outdoor-readable smartwatch displays exceeding 3,000 nits, while significantly reducing system-level power demand—unlocking new design flexibility for premium wearable platforms.