Okinawa Suntory Arena Becomes First Venue in Asia to Install ASB GlassFloor
As ASB GlassFloor’s first portable arena installation, the project highlights how modern venues can make better use of their infrastructure. The mobile floor allows operators to adapt the playing surface to a wide variety of event formats, from elite sports competitions to concerts, esports, MICE events, and exhibitions, creating new opportunities for programming, sponsorship, and fan engagement with the click of a button ultimately, helping maximizing the use of the arena throughout the year.
The ASB GlassFloor expands what is possible inside Okinawa Suntory Arena. For fans, it enables a more integrated visual experience by extending content from arena display onto the court. For venues and teams, the full-LED surface enables sponsorship and branding activations on the court, supporting new commercial packages compared to conventional arenas setups.
Alongside the installation, Okinawa Suntory Arena will partner with ASB Arena and Event Services (AES) to support the operation and commercial use of the ASB GlassFloor. The agreement covers servicing, maintenance, partnership on commercialization, and content creation.
As competition among large-scale arenas continues to increase within Japan and across Asia, Okinawa Suntory Arena is making a long-term investment in its infrastructure. The ASB GlassFloor positions Okinawa Suntory Arena among a group of venues adopting new in-arena presentation technologies and a first mover in its market. The floor will provide arena tenants with a visually adaptive space capable of creating new experiences and attracting new audiences and commercial partnerships.
Okinawa Suntory Arena is home to the Ryukyu Golden Kings, one of Japan’s most successful professional basketball Clubs and widely regarded as one of the B Leagues flagship franchises. The Ryukyu Golden Kings have established themselves as one of the benchmark organizations in Japanese basketball, combining sporting excellence with an unwavering commitment to their community and fans. The league has continued to develop its in-arena entertainment and commercial approach in recent seasons, and the ASB GlassFloor supports that direction by enabling additional presentation and branding capabilities within the venue.
The installation reflects the growing demand for technologies that help venues maximize flexibility, create new commercial opportunities, and deliver more engaging experiences for fans. As Asia’s first portable ASB GlassFloor installation, the project demonstrates how digital sports infrastructure can support a broader range of events while giving organizers new ways to transform the live experience.
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