Dyson's LED lamp promises to burn brightly for 37 years

Some notable advances have taken place in the world of LED lighting of late. From Ikea's flexible lighting tiles to Phillips' $5 bulbs, those looking to switch off their incandescent globes for good have plenty of options to choose from. But, just as it did with vacuum cleaners, hand dryers and air purifiers, Dyson has arrived and is promising a superior solution. Inventor Jake Dyson, son of Dyson founder James, says the company has built the first light that cools LEDs properly, enabling them to last 37 years.