Samsung's Mid-Power flip-chip LEDs foreshadow a larger battle ahead

Samsung's recently-announced family of flip-chip mid-power LEDs and aggressive roadmap for its chip scale packaging (CSP) technology are both signs that the Korean electronics giant intends to defend its market share against growing competition. Like Osram, Philips and other incumbent LED makers, Samsung has been encountering growing competition from upstart Chinese manufacturers who seem to be willing to buy market share with pricing that's rumored to barely cover their operating costs.