Balight's bike LEDs light up your ride in the doofiest way possible

Twenty-nine people died in traffic-related accidents on the streets of San Francisco in 2014. Seventeen of them were pedestrians and cyclists. So when I commute through the city on a bike, there's no such thing as being too visible. Well, maybe except for when I turn on the Balight wheel LEDs. This $170 hub-mounted safety light device goes far beyond alerting drivers to your presence: It practically screams, "Hey, everybody, look at me, I'm on a bike!" I'm not sure that's a good thing.