This Porsche Magazine Ad Uses LEDs to Light Up the Car's Insides

For the second time in as many months, Porsche is taking innovation for a spin with an unusual magazine placement. As you may recall, the automaker and its agency, Cramer-Krasselt, ran ads in April issues of Fast Company that brought the new Porsche 911 to life as a floating hologram. Now, in May issues of Inc., the client-agency team employs LED technology to let readers gaze "beneath" the metal skin of a 911 and inspect its high-tech features.