Which LED floodlight should you hang overhead?

Plenty of homes keep things lit using overhead floodlights in recessed lighting setups. BR30-shaped bulbs like those are ideal for overhead lighting because they cast all of their light downwards, thanks to the "bulging reflectors" that make up the "BR" of BR30. If you're looking to upgrade bulbs like those, or if you've just had one burn out on you recently, then the answer is almost certainly to go with an LED, where your choices are on the rise as prices continue to fall. But which one should you go with?