IKEA to expand Tradfri HomeKit line with new $10 smart plug in October

According to a report from Swedish news outlet Teknikveckan, IKEA is planning to launch a new smart plug in its Tradfri line of smart products. As you can see in the below image of what appears to be IKEA’s internal product database, the company’s smart plug features a design similar to many other smart plugs currently on the market. Where IKEA hopes to differentiate its smart plug, however, is in pricing. The report goes on to claim that the Tradfri smart plug will run just $10, a bundle that includes the plug and a remote will purportedly cost $15. In addition to HomeKit, IKEA’s smart plug is said to support Google Assistant and Amazon’s Alexa.