This beastly LED light bulb puts out 4,000 lumens of eye-searing light

Due to the physical placement of LEDs within the bulb and the design of their electronics and heat sink, many LED lights are built with an unfortunate hang-up that causes light to shine primarily in one direction: away from the socket (i.e., straight up when installed in the typical lamp, or straight down when installed in a pendant). Is this what Thomas Edison had in mind? Absolutely not! SANSI proposes a solution in the form of its Omni-directional Bulb, a unique, unconventional, and exceptionally rotund lighting option that is designed to spread light more democratically.