Luxx Lights the Path to Success for Cannabis Grows Around the Globe

Luxx Lighting, a grassroots company that provides high-performance lighting to cannabis cultivators, has expanded its global self-distribution model by adding warehouses in the US, Canada, Australia and the UK.

General Manager Brent Nicholls says that their choice to pursue self-distribution rather than working with a distributor sets Luxx apart in the industry.

“We went down some distributor paths, but our growers reached out with feedback that let us know this old school model was not working,” he said. “It carried price and accessibility issues that didn’t align with our company vision or core business principles, which led us to take on the challenge of global self-distribution.

Luxx’s most well-known product is the Luxx DE-1000, a double-ended light fixture that founder Brandon Burkhart says is the workhorse of the industry, consistently testing higher than any other light on the market. Burkhart, a cannabis industry veteran with over a decade of cultivation experience, worked with California cannabis company Jungle Boys to develop the light with the mindset that it takes a grower to understand what a grower needs.