Unilumin Group launched brand-new LAMPRO
Unilumin Group held the press conference in the exhibition to announce that the brand LAMPRO, a subsidiary of Unilumin Group, was renewed from LAMP. It's reported that this brand renewal is aimed for better positioning of LAMPRO.
According to the representatives of Unilumin Group, the "PRO" not only refers to "professional", showing that LAMPRO can offer professional products and solutions, but also stands for "pro for partners", which means LAMPRO focuses on serving channel partners to achieve a win-win situation.
In addition, the LAMPRO's key visual identity changed from blue to green. On one hand, it shows a more partners-oriented, dynamic and fashionable brand image. On the other hand, the green color represents environmental-friendliness, which means LAMPRO provides channel partners with higher-resolution and more energy-saving LED display products.
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