Blingle! Lights Up Q1 of 2024
Its highlight to open the year was a shift in its franchise model, aimed to help franchisees manage their cashflow in a much more predictable manner. After hearing insight from franchisees on the support and options they wanted, Blingle! began a flat rate model. In this new model, royalties switched from a percentage of revenue to a flat monthly rate. Additionally, most of the franchisee services are now optional, ultimately saving the franchisee money if they wish to not use select services.
To pair with this new model, Nels Peterson was promoted to Vice President and Brand Leader. Peterson, an experienced lighting expert with over three decades in the industry, will serve as a day-to-day resource for the franchisees, while also over seeing all field operations. His goal in the first year of the new role is to open 24 new locations this year in tandem with launching Blingle!'s new university and training that it receives from product vendors.
In addition, the brand opened 3 new locations and signed 2 new franchise agreements to start the year. The new locations that opened in the first quarter include Naples, Fla., Miami, Fla., and Richmond, Va. Blingle! signed franchise development agreements to bring the brand's premier lighting to Port Charlotte, Fla., and Kansas City, Miss., in the second quarter of this year.
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