LG webOS and stc tv launch 'Quick Access' feature, elevating Smart TV Experience in the GCC
Through a new webOS integration, users will be able to access stc tv directly from the LG Smart TV home screen via a dedicated Quick Access feature. Additionally, new stc tv subscribers who own LG TVs in Saudi Arabia, Kuwait, and Bahrain can enjoy a complimentary 3-month subscription, giving them unlimited access to a vast library of premium movies, series, sports, and live TV channels.
As demand for streamlined, premium home entertainment continues to rise, LG is reinforcing its smart TV market leadership by partnering with one of the region's premier digital and media providers. According to a global household media survey by Oliver Wyman, GCC consumers already access an average of three video-on-demand services - second only to the United States - underscoring the region's appetite for premium content. The GCC smart TV market is forecast to grow from USD 5.85 billion in 2024 to USD 16.36 billion by 2033, according to Research and Markets, highlighting the importance of intuitive, content-led interfaces such as LG webOS in addressing evolving viewer habits.
This strategic collaboration with stc tv reflects LG's ongoing commitment to delivering premium, customer-centric home entertainment experiences. By integrating the dedicated
Quick Access feature directly on the webOS home screen, the partnership takes user convenience to the next level, bringing a more streamlined, responsive, and easily accessible entertainment gateway directly to the center of the household.
The new webOS integration merges LG's popular webOS platform - celebrated for its user-friendly interface - with stc tv's robust entertainment portfolio.
By placing the dedicated Quick Access feature directly on the home screen, LG and stc group are delivering a premium television experience centered around accessibility and convenience:
Instant Access: The dedicated feature is prominently positioned on the webOS home screen, offering a faster and more convenient gateway to premium content.
Frictionless Content Discovery: Popular titles, new releases, and trending "now streaming" shows available through stc tv are surfaced directly on the LG TV home screen, allowing users to find their favorite entertainment without even needing to open the app first.
Personalized Recommendations: LG Smart TV users benefit from tailored suggestions and curated content lists, displaying the latest movies and series on stc tv based on viewing behaviors and preferences.
Tailored for the GCC Region: Designed specifically for audiences in Saudi Arabia, Kuwait, and Bahrain, ensuring that local and international premium content is always just a click away.
Intuitive Integration: Smooth, responsive navigation optimized for LG's Magic Remote and the webOS ecosystem.
This integration supports stc group's efforts to enrich customer lives through innovative digital solutions and superior experiences. Through its presence on the webOS home screen, stc tv will provide users across Saudi Arabia, Kuwait and Bahrain with a simpler and more direct way to discover and access its wide entertainment offering.
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