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Osram's Novel Strategy To Gain In LED Lighting

Ten years is more than enough time. That is the idea underlying a new line of LED bulbs from Osram Sylvania designed to gain the company new customers and market share. Rather than produce bulbs for consumers that might last 25,000 to 20,000 hours (or about 20 years of ordinary use), the new bulbs are made from components that will effectively give the bulbs a more limited lifespan of around 11,000 hours. Trimming the life expectancy and other tweaks, however, enables Osram to drop the price of a 60 watt-equivalent A19 LED bulb to $3, lower than bulbs of comparable quality from competitors, said Alfred LaSpina, LED product group manager at Osram.


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