Kichler Lighting Invests in New Avenues to Reach Customers

Kichler Lighting will exit its Dallas Market Center (DMC) space, effective August 2020. The decision was based on several factors, including, but not limited to, the desire to adapt to a rapidly changing marketplace that will best serve customers and their consumers on the path to project success.

"Pivoting away from Lightovation was not an easy or quick decision for us, and we thank the DMC for our partnership throughout the years. Challenges and obstacles often open doors for innovation, and we intend to continue to be at the forefront of customer experience and support at all levels," said Irene Tasi, President, Kichler Lighting.

In November, the company will introduce digital tools and virtual events that will provide customers with experiential access to Kichler products and information.