Signify positions WiZ for broader mass market appeal

Signify has taken a step to make it easier for consumers to set up WiZ, the lower-priced alternative to its Hue line of smart home lighting, as it positions WiZ for the broad mass market uptake that has eluded the higher-end Hue.

The company also announced general availability of the WiZ products that it unveiled earlier this year.
Addressing concerns that some consumers might find it tricky to pair their mobile phones with WiZ lights, Signify added a wireless Bluetooth connection that it says makes the process easy. Pairing is the process by which two devices know to recognize and work with each other.